I partnered with Bastét to bring a high-end oral care vision to life required a holistic approach that blended elevated aesthetics with robust digital infrastructure. By positioning the brand through a "Modern Antiquity" lens, we ensured that the product’s entry into the market was not just another launch, but a distinct cultural moment.

My work encompassed the end-to-end orchestration of the brand's debut, ensuring visual and strategic cohesion across every touchpoint:

• Visual Identity + Creative Direction: Established a refined, timeless visual language that bridges the gap between premium wellness and daily utility, anchoring the brand’s identity in both form and function.

• Shopify Web Design & Development: Engineered a high-conversion digital storefront designed to mirror the brand's sophisticated tactile experience, optimizing the path to purchase for a discerning audience.

• Social Media Management: Curated a cohesive narrative and aesthetic strategy, building anticipation and community engagement leading up to the official launch.

• Email Marketing: Developed a lifecycle strategy to cultivate brand loyalty, moving subscribers through a journey of brand education and exclusive launch access.

• PR & Influencer Strategy + Outreach: Orchestrated a targeted outreach campaign, connecting with key voices in the wellness and lifestyle spaces to secure authentic placements and high-impact social proof.