THE BRIEF

We managed the rebrand of Ginny—a non-alcoholic sparkling beverage crafted with functional ingredients like ginseng, holy basil, and schisandra berries to promote well-being, relaxation, and enhanced cognitive function.

Designed to create an inclusive drinking experience for the health-conscious and sober-curious, I oversaw every element from package design, logo creation, and colour palette to typography, art direction, and web design. Launching 11/25/25.