THE BRIEF

I worked on the wireframing, content planning, and copywriting for Get Golden’s new Shopify site, helping bring the brand to life online. From mapping out the site flow to writing clear, engaging copy, the goal was to create something that felt easy to navigate and true to Get Golden’s new visual identity.

Beyond the website, I supported creative direction for launch photoshoots and designed PR materials for press outreach tied to their influencer event at Live The Process—ensuring consistency across every touchpoint leading up to launch.

I also led the copywriting and design for email marketing, including Klaviyo setup and pre-launch flows, and helped concept AI-generated content to support launch visuals and storytelling across digital channels.