THE BRIEF

I led and managed the entire rebrand for Ginny—a non-alcoholic sparkling beverage crafted with functional ingredients like ginseng, holy basil, and schisandra berries to promote well-being, relaxation, and enhanced cognitive function. Designed to create an inclusive drinking experience for the health-conscious and sober-curious, I oversaw every element from package design, logo creation, and color palette to typography, art direction, and web design. Launching soon—here’s a sneak peek!