PROJECT SCOPE
BRAND IDENTITY
WEB SITE DESIGN
PRODUCT DEVELOPMENT
CREATIVE DIRECTION
THE BRIEF
I noticed a gap in the market for outdoor products that complemented everyday essentials, so I created Natural Rascals—a brand of outdoor personal care products that blend effortlessly with our perfumes to elevate daily self-care rituals. We launched the collection in 2024 at Livestock. Unfortunately, due to a production shortage, the project is currently on pause. Interested in this project? Want to partner? Email me :)
Creative Direction
Social Media Content Curation