PROJECT SCOPE

• RETAIL DESIGN

• BRAND IDENTITY

• MERCHANDISING

• WEBSITE DESIGN

THE BRIEF

I founded Necessary as an independent boutique in 2018, focused on showcasing emerging contemporary Canadian designers. The vision for the shop was to merge art, design, and retail in a space that celebrated bold creativity and unique experiences. The goal with the branding was to create an identity that reflected the diverse and innovative nature of the designers while also fostering community connections through thoughtfully designed retail and online spaces. We closed our doors in 2020.

Web Design